New Prooftag Security System for Chateau Lafite Rothschild
Chateau Lafite Rothschild has recently adopted the ‘prooftag’ security system. Due to the increase of fake bottles, scams and swindles in the fine wine industry in recent years, the world’s most renowned Chateaux are adapting the new prooftag system, and Lafite leads by example.
In order to ensure high quality support for consumers and to strengthen the authentication system for its wines, they have introduced prooftag’s (bubble seal) security system in February 2012. The objective of this seal is to guarantee authenticity and traceability right through the distribution chain to the final consumer.
The seal has been affixed directly at the Château on all bottles of Chateau Lafite Rothschild and Carruades de Lafite labelled since February 2012. It will be present on all bottles of Chateau Lafite Rothschild from the 2009 vintage, and all bottles of Carruades de Lafite from the 2010 vintage. This initiative will also apply to bottles of earlier vintages released from the Chateau after February 2012.
The seal is applied to the bottle neck (at the back), partly on the capsule and partly on the glass.
The prooftag security tag provides two levels of protection:
- a unique “bubble code” that cannot be reproduced.
- a 13 character alphanumeric code that is associated with the bubble code
The combination of the bubble code and the alphanumeric code enables you to authenticate your bottle and access information about the bottle, previously registered by the Château and stored in a secure and external database.
The authentication procedure is carried out directly online, on the Domaines Barons of Rothschild (Lafite) website: www.lafite.com. The authentication page is also available for mobile phones.
For further information about the Proof tag technology, please go to www.prooftag.com
Bordeaux Traders - The Fine Wine Investment Brokerage GmbH
Mooslackengasse 17, 1190 Vienna
Phone: +43 676 490 51 19